Successful Enforcement Options For Dealing With Online Brand and IP Infringements Jerome Sicard, Regional Manager, MarkMonitor

Abstract

   * Defining and demonstrating examples of the variety of online infringements
   * Discussing the range of enforcement options available to the brand owner
   * Implementing a "triage" strategy - low cost for high volume, higher investment where there is appropriate return
   * Assessing the effectiveness of online enforcement methodologies
   * Examples of success and return on investment

Speaker Biography

MarkMonitor, the global leader in enterprise brand protection, offers comprehensive solutions and services to safeguard brands, reputation and revenue from online risks. With end-to-end solutions that address the growing threats of online fraud, brand abuse and unauthorized channels, Mark Monitor makes the Internet safe for businesses and their customers.

The company's exclusive access to data affords a 360-degree view of threats while its real-time detection, investigation and response capabilities provide wide-ranging protection to the ever-changing online risks faced by brands today.

For over 10 years, Jerome Sicard has been working with leading European brands to protect their marks, revenues and customers on the internet. Now in charge of MarkMonitor's activities in Italy and Spain, Jerome's helps key brands develop active brand protection strategies designed to secure their intellectual property assets while generating incremental revenues. As brand protection consultant and regular conference speaker, Jerome has a wide experience on dealing with brand infringers online and develops strategies through which notorious brands deal with abuses related to counterfeit sales, TM infringements and traffic diversion to secure their e-business activities. Prior to working for MarkMonitor, Jerome worked for major domain and brand protection companies to manage the interests of global corporations. Jerome holds a BA Hons in business from Bordeaux Business School and Madrid Business School.